In late 2011 a new Sponsorship Strategy was adopted, which defines the sponsorship relation as a partnership, equally beneficial to sponsorship recipients, sponsors and society at large. Sponsor partnerships are used to develop corporate volunteering and encourage projects cantered mainly around training, environmental protection, culture and health care.

An annual sponsorship budget is a part of the annual communication budget of Zavarovalnica Triglav. The authorisations for financing all sponsorships approved at the Headquarters, are vested with the Management Board of Zavarovalnica Triglav Directors of regional offices are authorised to grant sponsorship funds in their respective areas, in accordance with the Decision on the Scope of Authorisations, the agreed guidelines and the Sponsorship and Donation Strategy.